The New Friday
Branding and packaging designed for the New Friday, an upcoming specialty denim line. Their products are designed and sewn in Los Angeles, out of specialty Japanese denim.
The New Friday Hang Tag System
Hang tag design allows for the variable information (the size and line) to be printed on lower priced vellum and the static information (the branding and photography) to be printed on heavier and more expensive paper. The paper tags can be printed in advance, in bulk, and the vellum tags are printed in short runs. This is especially important since The New Friday specializes in having a wide size range to fit all shapes and sizes.