Caraline Skincare

Caraline is a skincare start-up  created for women who are aging audaciously. They celebrate skin that reveals life’s vast experiences and a multitude of expressions, skin that reflects a bold, adventurous, meaningful life. 

For this brand we explored several concepts, and showcasing here the direction that is most aligned with the brand's ethos. The bold typography suggests a moving forward, and a leaning in, unapologetically bold, differentiated, and singular.

Matte vessels protect the ingredients from light and heat, and provide and bold and contemporary look. 

The secondary packaging is bold, uncluttered, and will stand out in the crowded wholesale environment as well as provide an added layer of protection for the products in the DTC channel.