Featured case study

Bowen NYC

Brand Strategy
Brand Identity Design
Web Design
Social Media

featured case study

A brand is so much more than just a logo.

To elevate and differentiate the brand, without a major logo shift, I knew we needed something new, dramatic, and with emotional resonance. After Julie sent me some shots of interior magazines she was inspired by, my mind went to richly layered interior spaces. I began exploring fine art imagery, vintage textiles, and vintage travel magazines, and ended up creating a series of hand made collages for each of her collections. I used a mix of digital and hand processes to create densely layered, intricate collages.

We leveraged these collages into collections, using gallery style layouts to highlight the influence of fine art and fashion to Julie's work. A kaleidoscopic video using the collage work (a further splicing of the collage elements) draws the viewer into the site, and offers a preview of the collections to follow.

Inspired by spirituality, the natural world, fashion, and art, Julie Bowen’s fine jewelry is a feast for the eyes.

A unique shopify site design was key to this luxury bohemian brand. White grounds and minimal boxes and typography were just not the vibe. We used dusty colors, refined typography, and unusa layouts. An example of that is on the custom page, where we used vintage frames (the client's idea!) to frame the pieces from her custom collection, to signify that they are more personal and special. I combined the frames with a vintage wallpaper pattern to play with the idea of artwork on walls. We worked with the amazing developer Codearium, to bring this highly customized and singular site to life.

Check out the live site here.

Customized Shopify e-commerce site

Julie came to us with the goal of a brand refresh and a new ecommerce website for her luxury jewelry line. She felt that the current website felt too basic and off the shelf for a bespoke luxury brand, and the branding seemed stale. However she had a lot of success with her logo and did want any major changes to it.

Brand Elevation

We also leveraged the collages to make a series of postcards, which showed off our extended color palette with a few bright pops. We extended this into social media, marketing pieces, and advertising.

Marketing collateral

From the Client:

I LOVE MY WEBSITE!!!!!!! Over the moon and stars with the website and the collage and the custom! BEYOND! THANK YOU!!!

BACK TO PORTFOLIO MAIN

Typography is an important part of the brand elevation as well, as fine typography is one of the most important signals of an elevated brand. We used Chapparal and Bicyclette with the font styling being the key to giving the brand an elevated look. Another important detail that elevates and differentiates the brand, are the thin black lines, inspired by framing, around the gallery photos and intro paragraphs. The color palette was also inspired by interiors and provides a sophisticated backdrop to the pieces. All the tiny details come together into a whole that truly embodies the luxurious, but highly personal and intricate works of art that Julie creates.

details

All about the

Check out the live site here.

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